For years, you could predict the politics of a protest just by looking for flags. If they were waving, it was probably a right-wing rally. If they were absent, it was probably a left-wing one. But that’s changing.
This Presidents’ Day, protesters in all 50 states marched against the Trump-Musk administration, many of them carrying American flags—some reimagined, some unaltered, all of them a rebuke to the idea that patriotism belongs to one side. A few days later, Chappell Roan rode onto the Grammy stage atop a giant pink horse, drenching Western imagery in queer joy. Earlier that night, Beyoncé became the first Black woman to win Best Country Album for her album Cowboy Carter, making sure that, if there was a battle over Americana, she was walking away with the trophy.
These moments might seem disconnected, but they’re not. A new vibe shift is underway. The Left is reclaiming the aesthetics of patriotism, and it’s happening everywhere—on the streets, in music, and on national TV.
A Protest That Looked Like America
On Presidents’ Day, demonstrators filled Washington, D.C., and cities across the country, part of a movement organizing protests in all 50 states on the same day. They carried signs warning of rising authoritarianism, demanding action on democracy, civil rights, and economic justice. And they carried American flags—not as a provocation, not as an ironic statement, just as a flag. Some protesters held them high alongside pride flags. In Denver, marchers passed the state capitol waving unaltered flags next to banners calling for voting rights protections. In Anchorage, a demonstrator draped themselves in the flag like a cape while holding a sign that read, “Patriotism means fighting fascism.” In New York City, a speaker grabbed the mic and made the point plain: "They want us to be afraid of this flag. But it's ours, too."
For years, those images have been associated with right-wing rallies, but here they were, held by people who see their country under threat and refuse to surrender its symbols to the people endangering it. The assumption that the flag belongs to one political faction may not last much longer.
The French Left Wrote the Playbook on This
In France, the Left never stopped claiming its own history. The tricolore doesn’t belong to the far-right nationalists; it belongs to the people in the streets demanding higher wages and better protections for workers. The revolutionary motto, Liberté, Égalité, Fraternité, gets invoked by protest movements and strikers, by progressives who see their fight as part of a long and unfinished struggle.
The reason this works is simple: Symbols matter. If you abandon them, you let your opponents define them. That’s why French protesters still march under the same red, white, and blue banner that flew over the storming of the Bastille. It’s why they don’t hesitate to remind the powerful that revolution isn’t just history—it’s precedent.
That’s the shift happening now in the U.S.—people realizing that if they don’t claim these symbols, the people trying to dismantle democracy will.
A Cowboy in Rhinestones and a New Kind of Americana
That same impulse showed up on the Grammy stage. Chappell Roan, who won Best New Artist at the 2025 Grammys, delivered a dazzling performance of Pink Pony Club. She donned a feathered pink cowboy hat and a theatrical rodeo-inspired ensemble. As she sang, she was surrounded by dancers dressed as rodeo clowns, and—of course—the pink horse: a massive, over-the-top carnival prop that towered over the stage.
It was part Vegas, part Dolly Parton, part fever dream. And it was, unmistakably, patriotic.
A cowboy hat in pop culture has historically been a shorthand for a certain kind of masculinity, a certain kind of politics. Chappell Roan shredded that script.
And she wasn’t the only one. Earlier in the night, Beyoncé’s Cowboy Carter won Best Country Album, making her the first Black woman to ever take home that award. It was a win that had been coming ever since the country music industry tried and failed to keep Texas Hold ‘Em off the radio. Country music has always been political, but the battle over who gets to claim it—and by extension, who gets to claim American identity—is playing out in real time.
For a long time, progressives acted like the aesthetics of patriotism were lost causes. If a cowboy showed up in pop culture, he probably came with a side of reactionary politics. If someone waved an American flag at a rally, you had a good guess which side of the political spectrum they were on. But that was never an inevitability. The cowboy can be reclaimed. The flag can be reimagined. And if anyone doubts that, they should take another look at that pink horse.
A Left-Wing Patriotism That Feels Inevitable
For years, progressives in the U.S. have been reluctant to embrace patriotism, in part because so many of our national symbols have been wielded against the very people fighting for change. But if progressives don’t claim these symbols, they don’t disappear—they just become the property of the other side. Something new is happening. Protesters are carrying the flag instead of abandoning it. Pop stars are turning classic Americana into high camp. And if you look at history, you can see how this plays out: what starts as subversion can become the new mainstream. The cowboy was once the mythic symbol of American rugged individualism; now, at least in Chappell Roan’s world, he’s dancing under a disco ball.
The Left’s new approach to patriotism isn’t about blind loyalty. It’s about staking a claim. This country belongs to all of us, and we’re not handing over the flag—or the cowboy hat—without a fight.
Is that an AI generated image?
I think what you describe may actually be a left-wing “matriotism” that has been ascendant for almost half a century now, involving cultural realignment toward the feminine, non-white, queer, and blue collar. The politics of this are confusing, because institutions and parties have realigned many times throughout U.S. history in relation to cultural trends.
Political language is meaningless to describe major shifts in culture, because words lose all currency. Republican, Dem, conservative, lib are largely meaningless tags. Which party is the labor party, versus that of capital? What is it that each side is trying to conserve versus liberate? Is it possible to be economically liberal and socially conservative at the same time? Or vice versa, economically conservative and socially liberal? Is it possible that on economic issues and foreign policy, we didn’t actually have a two-party system for almost half a century?
Questions like these quickly reveal where a cowherd or a country singer might align in the scheme of things, assuming they don’t own tons of land or she/he’s a traditional laboring underdog. But even those iconographies are troubling. As the right continues to tear away the veil that disguises their deep alliance with capital, the rhetoric falls apart. The culture war is framed by the right as an animus of the left toward traditions of a heteronormative white male society rooted by Christian values. And on that note, they’ve temporarily won over the white working male. But did the animus arise from the left, or has it always been a backlash from the right? Hard to say. What is easy to say is that whichever party aligns with capital against the working class is not the party of cowboys, country musicians, and economic underdogs.
The left would be wise to remind everyone listening that, even amid a fight to conserve the protections guaranteed by institutions as they exist today, our efforts to maintain those institutions is of utmost interest to those who value their labor rights, their environmental rights, the healthcare of women and children and the elderly, and also the rights of any and all who would boldly transgress cultural and religious boundaries in the name of self-liberation, freedom, expression, and discovery. The right-wing is the party of repression in every regard other than the left’s attempts to hold them to account for their sexism, racism, classism, and gender and sexual phobias.
In the meantime, every symbol of culture in so-called “America” is up for grabs. Even Jesus Christ was a fucking shepherd. Pretty sure he wouldn’t be on the side of venture capitalists, tech czars, or billionaires.